Antique Takoma Biscuit Advertising Button

December 21, 2011

A promotional button from around 100 years ago. Loose-Wiles Biscuit Company was a cracker manufacturer that competed with the National Biscuit Company (Nabisco). In 1946 the company name was changed to Sunshine Biscuits Inc. and in 1996 Sunshine was acquired by the Keebler Company. Crackers were a big deal in the 20th century.