1950’s Wrigley’s Gum Promotional Button
February 3, 2011
Photo by Retro Stu
From the photo description on Flickr:
A promotional badge advertising the claim that chewing Wrigley’s Spearmint gum ‘Aids Concentration’. This tin button badge was printed in two colours (red & black) and shows a smiling man at the driving wheel.
Click on the photo to read the full description as well as some interesting info on how Wrigley’s stayed in business during WWII when the supply of natural rubber, a key ingredient in chewing gum, was sharply restricted.